There was limited engineering resources due to a major tech migration project.
Previously there had been no user-facing improvements in over 12 months.
There were major constraints on improving update speed or editorial workflow.
I was responsible for nurturing and guiding a design trainee through the product design process.
To engage the team and raise the priority of the solution on the roadmap, I took a collaborative approach to the project.
I worked closely with the engineering lead to understand the live infrastructure.
I planned and facilitated cross-discipline collaborative workshops to ideate and enhance existing components.
To visualise ideas, I led on the creation high-fidelity prototypes.
I involved the product team in concept testing with real users.
Took the insights from testing and iterated concepts based on the findings.
I tailored the design trainee's workload to his objectives in order for him to get the most out of the project.
My approach to the project convinced the executive product manager to form a dedicated team to implement the solution.
Bounce rate on live pages reduced from 40% to 18%.
The solution was scaled and implemented across BBC Sport and BBC News live pages.
Users reported a more dynamic and engaging experience, with regular updates.
The design trainee secured a junior designer position in another BBC product team, using this project as a compelling case study.
Made in the North West, UK