Making Live feel alive

Making Live feel alive

BBC

BBC

Web

Web

End to end

End to end

The BBC's live experience provides users with coverage of live events from the World Cup Finals and the King’s Coronation, to the UK Bowls Championships and breaking news stories. Despite the perception of slow updates, I led the design process as our team aimed to make the experience more dynamic, tracking impact on bounce rate and user perception as measure for success.

The BBC's live experience provides users with coverage of live events from the World Cup Finals and the King’s Coronation, to the UK Bowls Championships and breaking news stories. Despite the perception of slow updates, I led the design process as our team aimed to make the experience more dynamic, tracking impact on bounce rate and user perception as measure for success.

Challenges

Challenges

  • There was limited engineering resources due to a major tech migration project.


  • Previously there had been no user-facing improvements in over 12 months.


  • There were major constraints on improving update speed or editorial workflow.


  • I was responsible for nurturing and guiding a design trainee through the product design process.

Implemented dynamic UI, indicating when a new post was being published, giving a feeling of anticipation and editorial participation.

Implemented dynamic UI, indicating when a new post was being published, giving a feeling of anticipation and editorial participation.

Process

Process

  • To engage the team and raise the priority of the solution on the roadmap, I took a collaborative approach to the project.


  • I worked closely with the engineering lead to understand the live infrastructure.


  • I planned and facilitated cross-discipline collaborative workshops to ideate and enhance existing components.


  • To visualise ideas, I led on the creation high-fidelity prototypes.


  • I involved the product team in concept testing with real users.


  • Took the insights from testing and iterated concepts based on the findings.


  • I tailored the design trainee's workload to his objectives in order for him to get the most out of the project.

The dynamic UI follows habits and behaviours, giving users a sense of the latest event updates and key moments throughout the experience.

The dynamic UI follows habits and behaviours, giving users a sense of the latest event updates and key moments throughout the experience.

Impact

Impact

  • My approach to the project convinced the executive product manager to form a dedicated team to implement the solution.


  • Bounce rate on live pages reduced from 40% to 18%.


  • The solution was scaled and implemented across BBC Sport and BBC News live pages.


  • Users reported a more dynamic and engaging experience, with regular updates.


  • The design trainee secured a junior designer position in another BBC product team, using this project as a compelling case study.

Let's chat

Let's chat

If there’s something that has sparked your interest or you think I could potentially be a good fit in your team, please get in touch.


I am more than happy to chat through my process in more detail, or I can chew your ear off about my love for Blackburn Rovers and my summer trip to New Zealand.

If there’s something that has sparked your interest or you think I could potentially be a good fit in your team, please get in touch.


I am more than happy to chat through my process in more detail, or I can chew your ear off about my love for Blackburn Rovers and my summer trip to New Zealand.

Made in the North West, UK

Take my CV or find me on Linkedin & Instagram

Take my CV or find me on Linkedin & Instagram

Take my CV or find me on Linkedin & Instagram